My latest infatuation with Information Technology (IT) compels me to write on this subject area.
We have seen that the last seven years have been very vibrant for insurance industry. There has been an immense change in the way business is conducted. From monopolistic regime to cut-throat competition, the entire paradigm of business has not only shifted but actually been hurtled into a completely fresh orbit. Customer’s ecstasy has replaced customer’s delight.
Since life insurance is a marathon and not a hundred-meter race, with long term commitments, management of data is a Herculean task that every company struggles with, and tries to overcome. Hats off to LIC for their manual management system of the past; it is almost impossible to imagine today that countless people laboriously pored over manual books to maintain some sense of order and design, and pretty well managed design and order at that!
However, converting to IT systems is not merely about feeding data into a lifeless computer so that it can churn out the receipts and policies and sundry other things at the click of a button though the importance of that also cannot be ever ignored. With customer’s expectation risen manifolds (from proposal sourcing to underwriting to issuance to renewal collections to any alterations to maturity proceeds or death claims), it is imperative that these things are well taken care of. But at the end of the day, in today’s fierce scenario, it is merely a hygiene factor, and not something to really gloat over.